We stumbled upon this while we were browsing J. Crew online this evening. We were looking for some preppier looks for summer, and obviously this site came to mind first. We know that head women's designer Jenna Lyon's has taken it upon herself to bring J. Crew to the forefront of the industry, but she still continues to surprise us. She has helped the company ditch the conservative and boring rep and has created fans out of some of fashion's most daring group.
We saw this lookbook and were instantly intrigued. We love that it is so clearly geared towards a younger generation, and a woman who doesn't neccesarily play by the rules.
We definitely added some of these styles to our shopping cart asap.
Keep up the good work J. Crew, we like it.